More and more people are venturing out into small businesses in an attempt to earn decent revenue from it. For your business to thrive though, you need to promote it to reach your target market. This article lists down some of the most inexpensive marketing ideas viable for small and new businesses.
Go for Traditional Advertising Means
One of the most common and inexpensive marketing ideas that you can consider is to go for traditional advertising means. If you have a physical store, then you can leverage vinyl banners to increase the foot traffic to your store. This is one of the cheap advertising methods that you can consider because you only get to pay for it upfront, saving you any other advertising maintenance costs. You can even consider giving out flyers and brochures to people passing by your establishment to promote your business.
Social Media Advertisement
Another inexpensive marketing idea viable for small businesses is advertising on social media platforms. In this method, you can simply post your products or services on your official social media account or leverage paid advertisements at only a minimal cost. The key is in identifying the social media platform that your target market heavily utilizes.
As soon as you have identified the social media platform that your target audience is leveraging, you can already strategically plan your advertisements. For instance, you can promote your blog content on your social media accounts to drive more traffic to your website in case you already have one. There is also the option for you to directly communicate with your followers to express your brand voice through your official social media account. In this way, you will be able to make them feel important and heard.
Create a Business Website
In this digital age, you need to ensure that your small business has a strong online presence. The best way for you to accomplish this feat is by creating a business website that your target market can utilize to know more about your products and services. From there, you can explore SEO techniques to ensure that you land on the top spot of search engine results, increasing your visibility.
In case you have a physical shop, then you can leverage local SEO to drive more people to visit your store. In this case, you may want to add location-based keywords to the titles and headings of the posts you create for your site. You can also use these keywords in your content for the search engine algorithms to find your website effortlessly. Also, consider getting listed in online directories but keep in mind to make your information identical across all the digital platforms that you utilize.
Consider Email Marketing
There is also the option for you to consider email marketing to get new visitors engaged in your business and maintain your relationship with your existing customers. However, you need to be creative when it comes to your subject lines and make sure that your email content will have a compelling offer that will take your recipient to the next step. Rest assured that with email marketing tools, your pockets won’t go empty. You can even start your promotional email campaigns with free email marketing services.
In this case, you can get new website visitors to sign up for your newsletters by offering a bonus or a coupon discount when they subscribe. Make sure that you nurture your subscribers through the emails that you send until they are ready to become actual paying customers.
Host Classes or Webinars
You can also host classes or free webinars to advertise your small business. In this way, you will even have the opportunity to build your business credibility. Aside from this though, you can also consider strategies on how you can be able to guest on the podcasts and popular shows in your niche.
There is also the option for you to create instructional videos instead, as well as product demos to provide more informative information to your target audience. You can even consider publishing a behind-the-scenes coverage of your work for your target market to have a good overview of how your products are manufactured or sourced.
Implement Customer Referral Programs
Finally, you can always incorporate customer referral programs in your marketing strategy. Keep in mind that people referred by a friend will most likely buy your product or subscribe to your services. The key is in ensuring that you offer an attractive incentive to the people who refer your business to their network.
There are several ways on how you will be able to promote your small business to reach your target market. While there are various traditional means to advertise, there are also several digital means to help you connect to your audience. Rest assured that if you implement these marketing tactics effectively, you will reach the right audience that will most likely be converted to paying customers.
Posted 11 months ago by Gramvio