No matter if you own a large business or a small one, or if you are still planning to launch your online store, advertising is essential if you want your business to grow.
You could build a brand that offers the most needed products or services in the world, but without promotion, you will hardly ever earn any profit. In order to make money, you need people to hear about your business.
Thus in today’s article, we are going to share a list of 7 tips that will help you promote an online business and bring your target audience’s attention.
Tip #1: Take Advantage of Print on Demand
Starting a print on demand venture sounds like a good business idea. However, you can also take advantage of the service by using custom merchandise to promote your brand.
There is no need to learn t-shirt production process from A to Z yourself because there are services that can do most of the work for you.
Your job will be to find ways to promote the brand with custom merchandise. For example, you can create giveaways on social media, include merchandise as complimentary gifts, or have your employees wear t-shirts with company brand elements during live events, such as charity marathons.
According to Printify and their e-commerce statistics page, the custom t-shirt market worldwide will cross the 10 billion dollar threshold by 2025. The number indicates how popular merchandise like t-shirts is.
Tip #2: Have a Website
You would be surprised to know how many businesses nowadays choose not to have a website and advertise on social media instead.
However, if you want to be able to access the data such as heat maps that help you understand and predict your website visitors’ behavior, you will need a website. Also, a possibility to perform a direct purchase instead of chatting on Facebook will help you generate more conversions.
Tip #3: Make Sure The Website Is Functional
Just the fact itself that you have a website is far from enough. Before you launch the website, you need to make sure that everything functions properly by testing it out.
It is also important that your website is responsive because nowadays, more and more purchases are performed using a mobile phone. More to it, make sure that the checkout process is easy and fast. Otherwise, you will end up with a high cart abandonment rate.
Tip #4: Advertise on Social Media
In the times when social media is thriving, advertising on social media platforms has become a necessary investment for many businesses, and there are a lot of reasons why.
First of all, it is a great environment to connect with your target audience and learn who your buyers actually are. More to it, you can run promotions and share the most engaging forms of content, such as videos on TikTok.
Tip #5: Work With Influencers
To enhance your brand image and promote your products or service, consider working with influencers. Influencer marketing has been around for some time now and has proven itself very useful.
However, as many people have lost their trust in the sincerity of the biggest influencers, micro-influencers have become more popular and more effective for brands to work with.
Tip #6: Use Local Listing Services
If you want people to find your business on Google easier, then you need to register for Google Places. This way, your business will show up on Google Maps. This is very useful if, apart from the online store, you also run a physical one.
Also, search for local listings that you could register for. Most of them will be free; you will just have to fill in the registration forms. Some of these services might offer paid promotions, and depending on the website, it may be worth considering, especially if your target audience visits the listing website.
Tip #7: Use Google Ads
It is hard to imagine a successful online business that does not use Google Ads. If you want to grow and develop your business, you need to increase the number of traffic to your website, as well as the number of leads and conversions.
Google Ads is the perfect tool to accomplish these tasks. More to it, it is up to you how much you want to invest in your Google Ads campaigns. Soon enough, you will be able to see if the return on investment is positive. If it is not, you might want to consult with a Google Ads specialist.
Posted 10 months ago by Gramvio