Top 5 Ways to Improve the UX of Your Website
Standing at the present times, UX (User Experience) has become one very crucial factor for every website owner. It primarily impacts how a user feels about your brand and site. There are different technical factors like site architecture, content development, and user persona development that sway your site's UX.
A good UX can drive traffic and conversions from your site through good design practices. It also improves your site's SEO (search engine optimization), and most importantly, it keeps your customers satisfied. And to establish its importance, you can use the following five methods to improve the UX of your website:
Optimize Load Times:
You might not know, but your UX and page load times are linked. In a fast-speeding world, users neither have the patience nor have time to wait for a long loading page. Thus, monitoring your page load time is a necessity that can get done using various tools provided by renowned web design agencies. Those tools help you to access your site's performance and identify all your major concerned areas. In general, while it's about improving your UX, before anything else, it's always good to start by keeping your site faster than ever.
Render Engaging Content:
Providing content that will keep your user glued is another magical key to a good website UX. With the growing needs of customers, it's important to prioritize their requirements and fulfill them by adopting an engaging content tactic. Effective content strategies help narrate your brand's story and build an advantageous bond between the business and its clients. Also, an established brand identity can ensure the trust of your potential customers since it makes them understand more about your brand through your content.
Use Effective Layout:
One thing that is underestimated by most website owners is the layout of their site. Although it may sound unimportant to the maximum, not to forget, better presentation attracts more consumers. Your reader will only get to know about your quality content if your site catches their focus first. Thus, an artistic and pleasant looking site can take you a long way in establishing your brand. Going with something trendy like minimalism and broken-grid layouts can help your visitors to understand the presented information better.
Fix the Broken Links:
Netizens are tired of the "404 pages not found" type of tags that could make them feel like never visiting the site again. Thus, you can surmise the serious pain that broken links can cause. With repetitive broken links, your site may look less authoritative. Hence, you can opt for tools specially designed to resolve problems like this and get rid of broken links. These tools help you to find those disturbing links by generating a custom report. And that further helps you by providing the opportunity of working on them specifically and let your users enjoy happy browsing.
Head towards a Mobile-Friendly Design:
At a time while mobile phones have become a need of one's life than want, opting for a mobile-friendly design would be a beneficial strategy. A statistic of the first quarter of 2020 claims around 51.92% of all online activities gets performed on handsets. Thus, any responsive site must be capable of scaling down or up to suit any screen size. You can use optimized fonts, reduce form sizes, and even include a mobile menu so that mobile users can have a better experience.
Hence, these are some most effective ways that you can practice to improve the UX of your website. Using these ways will not only indulge more customers but take you to the top in the business. Thus, without wasting any further time, hop for these tricks and ways, and own the market.
Posted 6 months ago by Gramvio